You probably know this already, there’s no magic bullet to weight loss. That’s why every year, more diet books hit the shelves, and are frantically read by millions of people, desperate for answers. The U.S. weight loss market was estimated to be north of $72 billion.
We live in an environment surrounded by food, and our brains are constantly being prodded to eat. It’s essential to set up new patterns, so that things that usually trigger us to overeat, no longer have that power.